Houston Business Consultant
My name is Martin Bell…I won’t waste your time…I Promise…
You found me because you want a problem solved before you take the next step in your business . . .
I know how to solve your business problems – AND I back it all up with massive action!
You Want More Customers…
Are any of these you?
- You’ve grown the business to its current size and are just ‘stuck’ taking it to the next level?
- You’ve not needed an organized marketing campaign up until now?
- You’re good at a lot of things, but marketing’s just not one of them?
- You’re sick and tired of being ‘ripped off’ by slick advertising companies?
The Good News is….
I am about to show you the biggest keys to taking your business to new levels and how to dominate your competition.
How YOU can predictably produce consistent and high quality traffic to your website creating an influx of new clients.
Unfortunately, it’s become a FACT, until you can produce your own steady stream of predictable, repeatable and scalable traffic, you’ll NEVER have stability in your business.
Traditional marketing methods are no longer driving potential clients to you. The days of people going to the yellow pages to find anything is almost extinct.
So What Really Sells…How to Sell… Why People Buy…and How Well Do You REALLY Know Your Customers?
Talk all about the prospect – his problems, his fears and his desires and dreams…
Do not talk about all about the technical side of your product – only what problem it will solve for the client…
The words ‘You’ and ‘Your’ should be everywhere in your text – if your website is full of ‘I’ and ‘we’ – change it! You are talking about them – not what you do…
Talk about the journey your product will take the client on, the before and after – we call this future pacing, we want the client to ‘imagine’ what life will be like after using your product…be very descriptive here its powerful…
Questions:
What are your client’s biggest pains or frustrations?
What are your client’s biggest Fears and what are the Implications of this fear?
What are your client’s biggest goals or desires?
What are your client’s greatest dreams or aspirations?
These questions/answers about your customers you must make sure to put in all of your marketing and website content…
Additional questions:
Who qualifies?
What makes them qualify?
What age group are they in?
Are they male or female?
How much money do they make?
What’s their job title?
Where do they live?
Where do they hang out online?
What websites do they visit?
What forums do they post on?
Audience physiographic and demographics
How To Write a Simple ‘Elevator’ Pitch…
The elevator pitch – named because it can be rolled off in under 30 seconds, i.e. the time you would spend in an elevator when someone asks, “what do you do?”
It describes exactly what you do, quickly, easily and simply as well as highlight the ‘awesome-sauce’ you provide customers at the same time the pain or problems you help your clients avoid.
You have already done all the hard work with your customer avatar – now we put it into action with a message that ‘perfectly’ delivers your ideal message…
Here’s how I do it 🙂
I help……………achieve/do/get…………..so they can………………..without…………..
Here’s mine…
“I help Small business advertise online profitably so they can get a steady flow of new leads and customers from their website without wasting money and time on expensive advertising that doesn’t work…”
OK – 1 more time with my notes in red
“I help Small business advertise online profitably gain/goal/desire/dream so they can get a steady flow of new leads and customers from their website gain/goal/desire/dream without wasting money and time on expensive advertising that doesn’t work…” pain/fear/frustration/implication
Why People Don’t Buy (and How to Fix It…)
You never asked them to buy
(You must ALWAYS ask for the sale…I know – simple right? But it’s the number one mistake we make as salespeople – you must ALWAYS ask for the sale…)
You never showed them how to buy
(Make sure the ‘how to purchase’ instructions are clear – make sure the website has contact buttons and telephone numbers on EVERY page)
You made multiple offers or your offer was confusing
(The confused mind NEVER buys – make only 1 offer with clear purchase instruction)
They don’t want what you have
(Oh well – move on to the next prospect, not much you can do with this)
They bought from your competitor
(Again – move on – move on!)
They don’t feel that you understand them
(And they are probably right! Your copy text is weak and doesn’t speak to their pains and frustrations, fears and implications, goals and desires, dreams and aspirations – study your perfect client more to better understand their pain points and desires)
They don’t know you, like you or trust you
(You need a prospect nurture system to gain their trust and indoctrinate them to you over time – email is perfect for this)
Here’s What It Has Done For My Business.
What Can It Do For Yours?
I stumbled into this system that has been responsible for my own brick and mortar business going from $60,000 in revenue a year to a multi million dollar empire…In 4 short years…
The sheer volume of increased business and customers not to mention the revenue generated allowed me to explore other marketing opportunities. Like most small businesses I expect ROI or return on investment for every marketing dollar that I spend. We don’t have the luxury of spending money for advertising without being able to hold every dollar accountable in terms of return.
This is a strategic marketing system that quite simply every business should model but because it is not push button easy, although it’s certainly not complicated, most entrepreneurs will never attempt.
This puts you at a huge advantage over all your competition.
My friends wanted to know what I was doing to generate such huge numbers of clients in a down economy. So I now use my marketing skills to the good and Marketing has become such a passion of mine that I now run campaigns for clients in industries as diverse as pressure washing, industrial manufacturing, attorneys, AC repair, mortgage brokers, auto repair shops and restaurants.
It works for any and all businesses no matter if they are brick and mortar, Internet-based or national companies.
Direct response marketing is proven, effective, track able and delivers return on investment that is measurable and consistent. I did not start my business with tens of thousands of dollars worth about of advertising budget. I need to know that $1 spent on advertising today will pay me $5 or more (preferably more – much more!) in revenue tomorrow.
It Grew My Businesses Revenues By 500% LITERALLY.
Lots of people like to throw exaggerated numbers around so let me give you the specific growth that happened.
In 2006, I discovered the “root concept” of the formula I’m going to share with you.
That year, our revenues went from $60,000 to $300,000 a 500% increase in revenue…and for the first time, we were able to start seeing a return on all the blood sweat and tears we’d put into building the business.
At this pace, In 2 years I had paid off not only my credit card debt – but also my mortgage and the note on my 20 acres of land.
Then in 2008, I began to refine the process; I got more client selective, increased my rates and my revenue went from $300,000 to $597,000 in a year – that’s an increase of almost another 500% in a one year period …all because of what I’ll be giving you, for free…
We have performed tests using this process in other industries. We wanted to see if it would work universally – “across the board” …no matter what type of business.
How A Tiny Little Pressure Washing Business Turned Into A Money Making Empire Almost Overnight
My Friend Walt wanted to up his Internet presence and asked me for marketing help (believe me – as soon as you have no money worries and tons of work – everyone start asking how and why!)
This business was NOT completely foreign to me because I had owned and sold a pressure washing company years before…(I had 1 big client my competition wanted)
But I really wanted to see what would happen so I took Walt on as a client.
He invested in his business and I implemented the system – not only did he start raking in the profits BUT he bought out two of his competitors and crippled the other businesses competing against him.
And it’s been the same thing every time I implement the system for my other clients businesses:
1. We’d take a business that was failing, flat, or just plain stuck.
2. We’d apply this formula to its marketing and sales process.
3. The number of customers and revenue would skyrocket.
LET ME ASK A QUESTION – If I asked you to give me your Marketing Plan…. What would you give me?
Do you have a system?
I’m willing to bet the answer is “Not much” or “Nothing at all”… That means the money you spend on marketing (not invest!) has become a random act of hope and faith.
If I asked you to tell me based on your current marketing promotions and advertising spend – what will your sales amount be or how many new clients would you generate this week…Could you tell me?
Imagine – A Marketing System that lets you go to bed every night secure in the knowledge of what will happen in your business this week, next week and even next month with reasonable certainty…
Its actually quite simple but you can’t fix what you don’t know is broken.
But Wait here is the BEST PART…
HARDLY ANYONE IS DOING IT PROPERLY!!!
Do you see what an advantage this is to you?
Look – because you are reading this and taking the time to learn how to market your business…
I KNOW YOU ARE SERIOUS!
I’m willing to hand you this EXACT process
The EXACT blueprint so that you will know with certainty what it is that needs to be worked on.
Normally I charge $2597 for this complete Local Business Marketing Blueprint.
Think about it…
A custom Internet Marketing plan specifically designed and custom tailored for your business.
A Plan that will show you with EXACT certainty what needs to be done to Attract a Flood of new clients.
OK OK – I hear you!
If this plan is so great – why give it away for free?
Fair enough. I’ll be completely transparent and tell you my intentions are largely self-serving.
You see this formula I have tweaked specifically for Local Businesses, this Local Internet Marketing plan is
–
Simple
Efficient
And it’s Devastatingly Effective
And I’m 100% confident that when you get my plan, you will want to deploy it immediately in your own business.
And when that happens, you’ll basically have two choices:
You can do it yourself.
You can architect the perfect system based on the marketing formula we lay out, you can write the ads, you can create the marketing materials, and you can perfect the website content and calls to action.
Then you can build your own website landing pages; hire a SEO company, a pay-per-click management company and a web company to do all the other “tech stuff” associated with actually deploying a system like the one I’ll be giving you.
I assure you its worth the time and effort involved…
Like I said before – NOBODY is doing this stuff properly…
You could position yourself as the Go-To-Guy in your area.
But your other choice is to get my team and me to do it FOR you.
If you choose to do that we will implement the whole plan into your business.
Keyword Research and Competitive and Competitor Analysis…We will set up and run your campaigns…We will write your ads – and copy my own personal highly converting ads, fix your website issues and provide an irresistible call to action for your business, and a complete prospect capture funnel…
We will hone your content and offer so it’s engaging and sells you and your services 24/7.
And if you choose to have us do it for you, it’s reasonably priced.
I charge $2500 per month for a minimum of 3 months to completely architect the system, then a monthly fee of $1200 – $2500 depending on the amount of work agreed on to continually make the system drive new customers to you.
Depending on your specific situation and how complex you want everything to be, you can walk away with a turn-key, automated sales marketing system for anywhere between $7,500 – $10,000.
And with that said, let me address something you’re probably wondering about…
This Is NOT A Sales Pitch In Disguise!
Look. If you want my team to implement everything for you, we’d be happy to. But if you don’t, no problem.
You won’t be pressured, hassled, or cajoled into it.
This isn’t some “bait and switch” thing where you’re stuck trying to ward off some aggressive sales person who won’t leave you alone.
Instead,
You’re Getting A Complete Customized Breakdown Of My Complete Marketing System
…Specifically Tailored To Your Business
Here’s The Deal
I’m looking to take on only 5 more consulting clients.
Here’s the type of Business people I Work Best With:
You have grown your business by sheer force, hard work, personality and drive and now recognize the need for a more predictable, repeatable and scalable direct marketing plan.
Your marketing has not caught up with the quality of the products or services you sell.
You are better than your competitors but sales don’t reflect it.
You are ready to change things up and start making the kind of money you deserve.
For those kinds of business owners, if you simply apply a fraction of what we give you into your business, I promise you’ll see amazing results.
But I’ll take it one step further…
If You Think Your Time Was Wasted,
Let Me Know And I’ll IMMEDIATELY Give You
$100.00 As Compensation.
Seriously – there’s no way this direct response marketing formula shouldn’t work for you, and that’s why I’m so confident that I’ll PAY YOU $100 if you think you wasted your time in finding out about it.
So think about it this way:
The worst that can happen is you get paid $100 for “wasting” around 45 minutes learning about a formulaic process that’s responsible for millions of dollars a year across a dozen different industries.
But the best that can happen is you decide to implement and deploy the process in your own business …and see exponential growth as a direct result.
Either way, you’re coming out on top so its literally impossible to go wrong.
However…
This Is NOT For Everyone. Here’s Who I CAN Help:
In order for me to grant you access to my system and get me personally on the phone
(on my dime), you’re going to meet some strict (but reasonable) criteria…
Here it is:
1. You have to have a solid business already.
This offer is for people who are up and running already and simply want to run a lot faster and a lot farther.
If you’re brand new, don’t have a business, and don’t have a product or an idea, then this is not for you.
2. You must have a good, solid product/service and a good reputation. Everything we do together will not only be bringing you more clients, sales, and profits, but we’ll be doing it in a way that creates MASSIVE goodwill in your market.
And in order for us to do that, you need to have your act together. In other words, you need to be legit.
3. You cannot be in the “get rich quick” or “adult” space.
Look. Those industries are just a disaster waiting to happen and we’re not going to go anywhere near them.
I don’t care how lucrative it might be.
So if you’re not complying with FTC guidelines and regulations, or if you’re selling porn or something like that, we can’t help you.
But if you’re providing your marketplace with a good product or service …at a good value, and you’re keeping your nose clean …we can hit it out of the park.
4. You MUST follow directions. (Don’t worry, I won’t ask you to do anything weird.)
After all, if you don’t actually implement the stuff I give you, you’re not likely to make any money, and what would be the point of that?
That’s it! Those are all my requirements.
Here’s What I Want You To Do Next
If you meet the criteria above and would like to talk to me personally about getting you incredible results, then I’ll happily set aside some time for you.
Here’s how the process works:
First, you’ll need to fill in an application. Don’t worry; it’s simple and unobtrusive. I just need to know what you’re selling, get an idea of what you want to accomplish, and so forth.
I’m also going to ask for a “real person” deposit” of $100.
Don’t worry, I could care less about your $100.
I’m just using it as a “filter” to keep the time-vampires at bay.
I’ll give it back right after you hang up (unless we take you as a client – and in that case, we can apply it to your balance.)
Here’s What Will Happen After That.
Once I have your “real person” deposit and your application, my office will contact you and set up a time for us to talk.
Your initial call will be between 45 and 60 minutes.
(NOTE: You will NOT be speaking to some random “sales rep” on some
outsourced “sales floor” somewhere.)
I will personally talk with you and strategize to come up with a complete marketing plan.
This is what I absolutely love to do…strategize, painstakingly review your goals, your offers and your services …and we’ll deliver a custom plan to grow your revenues…based on the exact same process that’s generating millions of dollars a year for our clients right now.
And if you want to outsource the entire grunt work to us and have us implement and deploy everything for you, great! We can talk about it.
And if you don’t want to do that, – that’s OK too.
We’ll return your deposit as soon as we hang up. No biggie.
And if you tell me I’ve wasted your time, I’ll give you DOUBLE your deposit back immediately.
So you literally can’t lose.
WARNING – TIME IS A FACTOR
This opportunity is extremely limited because of the intense one-on-one time needed in order to provide you with results.
Therefore, it is physically impossible for us to work with more than a handful of people.
Also, you should realize there’s a very large demand for personal “do it for me” help from my company, and what I’m offering to you is unprecedented.
So with that said, know that the window of opportunity won’t be open long.
If you feel like this is right for you, contact me and lets chat.
Talk Soon,
Martin